Concept, a new group of L.A. runway shows, was hosted at the Spring Arts Tower in Downtown Los Angeles. Sponsored by Smashbox Studios and Toni&Guy, the shows are meant to capitalize on both L.A. Fashion Week and the local market week (when retailers from all over come to L.A. to check out the new collections from brands). Their strategy is ingenious because L.A. Fashion Week hasn’t historically targeted buyers–the people who actually put collections into all your major retailers.
The roster of brands showing at the 3 day event is pretty eclectic; a mix of familiar and new names: martinMARTIN, Skingraft, Elmer Ave, The Battalion, Valerj Pobega, Mike Vensel (co-organizer for the event with downtown advocate Brady Westwater), Chelsea Rebelle, Farm Tactics, Otto Gates, Jen Awad and John Sakalis. I caught the show Monday night in time for collections by designers B. Scott and Fremont (pictured below). I was very fortunate cause I happened to catch shows that both featured menswear! Extremely dope collections by parties!
I also had an opportunity to meet and network with Fashion Specialist and designer Emore'J Couture (pictured above). Great guy. Awesome personality.
In between each show they had an assortment of installations for guests to observe and an amazing band called Jeffertities Nile (sp?) that I can't seem to find any information on...