LAFW :: Project Ethos

Since this past Fall I've anxiously awaited Project ETHOS this Spring! Friend and designer Jenny P, once again hooked me up for the show at The Music Box in Hollywood , this past Friday, March 19th. Project ETHOS, known as the “incubator for emerging artists in fashion, music and art,” is a quarterly, red carpet event in Los Angeles that showcases all emerging Millennial Generation forms of creativity in one house, on one night. By merging fashion, music and art into one giant display of genius, Project ETHOS creates an innovative form of exposure for artists, a new scouting location for talent representatives, and a fresh outing for event goers. Project ETHOS is on a mission to bridge the gap between the Indie and Mainstream worlds and provide opportunity for previously unrecognized talent. With a potent ear to the street, the ETHOS team seeks out extraordinarily talented fresh faces, creating a link to decision makers and industry professionals. Project ETHOS is the next generation of exposing all artistry to the media, public and industry.

I enjoyed this show as much as I did last season! It was so well coordinated and even bigger with even more attendees boasting a packed house! The show featured 10 fashion lines, 80 models, live music performances by Bruno Mars ("Nothing on You") & Love Grenades, DJ Sets from Mando Fresko of Power 106, 12 visual artists, and 5 fashion vendors. I was most delighted with the fact that this season's show featured a menswear line ironically called Seth Wellington, III! Awesome collection of minimalistic basics, well tailored and designed.

Great night!


Anonymous | March 25, 2010 at 11:55 AM

amazing show!!! absolutely amazing! I really enjoyed myself! This is a great post also Seth.