The Bible [like you've never seen it before]

Before I left public relations and the amazing agency I worked for, I had the pleaure of doing PR for the Bible. I know most of you are going, "What?" My former agency has been doing PR for a new coffee table book called Bible Illuminated. “Bible Illuminated: The Book, New Testament” presents the Bible as never seen before in full-color, glossy magazine format and illustrated throughout with striking, sometimes provocative, contemporary photographs. "The Book" is aimed at audiences who currently do not own a bible, or if they do, never read it. The Book is set in running text with no verses, as the Bible was originally written, inviting readers to flip through a less intimidating version of the Bible. The Book uses the Good News Translation (GNT), sanctioned by the American Bible Society.

The Book’s purpose is to introduce today’s audience to a revolutionary Bible, one that encourages dialogue and is culturally relevant, readily accessible and easily digestible for any reader regardless of religious, economic, racial or social background.

Dag Söderberg is the former CEO of Euro RSCG Scandinavia, one of the largest advertising firms in Europe. He and his business partners were inspired to publish The Book after a general philosophical discussion that questioned why the Bible is one of the most referenced books, yet one of the least read texts in today’s society.

Originally published in 2007 by Förlaget Illuminated Sweden, AB, a group of business partners not affiliated with any organized religion, the Swedish-language volumes were widely acclaimed and achieved unprecedented sales. In a country that sells 60,000 Bibles, The Book increased the market for bibles by almost 50 percent without cannibalizing normal bible sales.

I thought this book was fascinating from the time I found out about it. I feel like often times these days we don't acknowledge God as much as we should, myself included. Religion and salvation can be an extremely intimidating thing for people. Especially for those of us who didn't grow up around it. I feel like this version of the Bible introduces a whole new generation of people to our Lord and savior in a creative way. Even though they were clearly stated in his background, I'm not sure what Dag's intensions were for creating this version of the word. But whatever they were, I feel like more lives are going to be saved for Christ as a result.

Let the church say, "Amen!"

Bible Illuminated was released today. CLICK HERE and visit the website for more information. I have a copy of the American-English and original Swedish languages versions. If you know me, ask about them. It's a really cool book.

1 comments:

Joe D. | October 30, 2008 at 10:09 AM

Whoa, thanks for the link! I really like what they're doing with those daily illluminations... like an online supplement to the book.

And the book/magazine itself looks GORGEOUS! I haven't touched a bible in years, but I think I might pick (this) one up now!