John Varvatos

Who got next? That's hard to say. I believe many. But one designer that's been on my radar for quite some time should definitelty be included on that list.

John Varvatos is an American contemporary menswear fashion designer. Varvatos grew up in the metro Detroit suburb of Allen Park, a downriver community situated south of the city of Detroit. He attended Allen Park High School.

Varvatos first worked for Polo Ralph Lauren in 1983 then worked at Calvin Klein in 1990, where he was head of menswear design. He returned to Polo in 1995, where he was VP of menswear design.

In Fall 1999, Varvatos started his eponymous company, debuting his first clothing line for Fall/Winter 2000.

In 2000, John Varvatos was liscened to create a line of Converse All-Star shoes for the Fall/Winter Season that year. The designs were so popular that they have continued to acquire his talents to this day, even branching out into other Converse shoe styles like Jack Purcell and One Star.

In 2003, John's company became part of Nautica Enterprises, Inc., which was subsequently acquired by VF Corporation. In 2005, John Varvatos entered into a partnership with VF Corporation to create a new partnership, John Varvatos Enterprises, Inc. where Varvatos serves as CEO and president of the new company.

In Spring 2006 John launched his first eyewear collection. In February 2007, it was announced that American supergroup Velvet Revolver would be the face of Varvatos' spring 2007 ad campaign.

In late 2007 Varvatos purchased the location that once housed CBGB and opened a boutique there in April, 2008.

In 2008, Cheap Trick were selected for the John Varvatos spring/summer ad campaign. The perfect black and white filming backdrop for the ad production was set on a beach with the popular group on bicycles set to their song California Man.